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AI Hub @ SMG

This is where AI lives at Scotts — solutions in production, demos, ideas in flight, ground rules, and what's new every fortnight.

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AI Opportunity at Scotts

We see AI value at SMG coming from two engines — one consumer-facing, one inside the company. Both ride on the same foundation: Databricks as a unified data platform, real data governance, and digitized processes that replace fragile Excel workflows with apps and agents.

Engine 1 · Top-line growth

Drive incremental sales

Personalized media at scale, digital engagement, e-commerce growth — AI that helps us win more of the consumer's attention and basket.

  • Audience-level creative variants and always-on optimization
  • Conversational guidance and lifecycle nurture across owned channels
  • Smart search, recommendations, and automated CX

Engine 2 · Capability creation

Reshape the work itself

Automate the repetitive, redesign the operating model, and redirect associates to judgment-heavy, strategic, customer-facing work. Reimagine, how we work.

  • Replace Excel-driven workflows with apps and agentic solutions
  • Identify, quantify, and prioritize automation opportunities
  • Free people for higher-value, judgment-driven work

The AI Center of Excellence

The AI CoE is the team chartered to make those two engines real — not by building AI in a corner, but by embedding Forward Deployed AI Solution Leads inside the functions where the work happens. Marketing, Finance, Supply Chain, Merchandising, HR, IT — each gets an AI Solution Lead who partners with process owners to ship governed, production-grade AI solutions.

We do four things:
Build Production agentic solutions with your function — not prototypes that die on a laptop
Enable Office hours, training cohorts, intake, this hub — so AI fluency spreads beyond the CoE
Govern Patterns, templates, secure-by-default agents, and partnership with the AI Governance Committee
Prioritize A continuous, evidence-based backlog driven by SuperIntelligent sweeps + the intake form

Where you fit

Every Scotts associate is part of how AI scales here. The CoE doesn't build alone — it builds with the business through three tiers.

Tier 1 · Everyone

Use AI for your own work

Use Claude (via Cowork) and Gemini to automate your own work. Surface ideas. Get help from the AI CoE.

Tier 2 · Champions · FY27+

Multiply within your function

1-2 associates per function — adoption multipliers, first-line support, use-case discovery. Paired with your function's AI Solution Lead.

Tier 3 · AI CoE

Build with you

Forward Deployed AI Solution Leads embedded with your function — scoping, building, shipping, and supporting production agentic solutions.

The AI CoE Team

Part of the Data & AI Org at Scotts. Small core, growing — embedded across functions over the next two fiscal years.

Lead

Aditya Sankar

Senior Director

Sets the AI agenda for Scotts and partners with the business on what gets built, when, and how it's governed. Owns the program end-to-end — from FY26 stand-up to FY27 enterprise scale, governance posture, and Board-level reporting.

Engineering

Sue Sealock

Senior Manager

Hardens what works. Owns Bloom, the SMG Agent Fleet platform — production agents, CI/CD, reliability, observability, security, and the productionization path from Cowork prototype to governed cloud agent.

Programs · Joining soon

Senior Manager, AI Solutions & Adoption

Coordination, prioritization, solution discovery, and internal evangelism. The connective tissue between the CoE, the intake queue, the champion network, and the functions actively shipping AI work.

Builders · Joining soon

AI Solution Leads

Forward-deployed engineers embedded with each function. 0-to-1 prototyping, agent engineering, Bloom skill authoring, rapid Cowork-to-production cycles, pattern reuse, and direct partnership with process owners on the ground.

Network · FY27+

Champions

One or more per function

Subject matter experts who know their domain and process inside out. Surface ideas from the inside, multiply working patterns across their function, run first-line support, and serve as the function's AI-curious voice in office hours and intake triage.

What's new this fortnight

The Changelog is the running record of everything that ships, lands, or changes — every two weeks. If you only read one page on this site, read that one.

Get started

If you want to… Go here
Submit an AI idea from your work Ideas → fill the 60-second intake
See what's already shipping Solution Library
Attend the next office hours Office Hours
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